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The work
UX Leadership
Case studies focused on building and future-proofing UX teams through stronger craft, operating models, and leadership that scales.
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UX Strategy
Case studies focused on setting direction, aligning stakeholders, and driving measurable outcomes.
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UX Foundations
Case studies focused on the building blocks required to improve how we work, the quality and efficiency of what we produce and the experiences we create.
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UX Research
Case studies focused on bringing clarity to "why" users behave the way they do, so that we can build products and services that better align with our business objectives.
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UX Operations
Case studies focused on improving how teams work: intake, workflow, meeting rituals and governance to improve delivery confidence.
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UX Leadership
UX LEADERSHIP
Building Longo’s internal UX team to enable omni-channel growth in our digital transformation
UX LEADERSHIP
Forging a 3-year strategic alliance with Longo's Grocery Gateway and Humber Polytechnic to support growth in innovation
UX LEADERSHIP
12 months at PC Financial:
Stabilizing and rebuilding the UX discipline while delivering on the 2025 roadmap
UX Strategy
UX STRATEGY
Unifying in-store retail and
e-Commerce for increased omni-channel spend
UX STRATEGY
UX Strategy to transition Longo's
e-Commerce Delivery & Pickup Guests to the Sobeys Voilà platform post-acquisition
UX STRATEGY
Improving pre-order catering for
in-store pickup through data-driven UX
UX STRATEGY
Supporting Longo's vendor program with increased opportunity for advertising
UX STRATEGY
Humbertown Jewellers: Modernizing a brand experience to attract a younger generation
UX Foundations
UX FOUNDATIONS
PC Financial Design System:
Future-proofing by building a system for flexibility and scale
UX FOUNDATIONS
Longo's Design System:
One system to support a unified, and consistent digital experience
UX FOUNDATIONS
Longo's UX Playbook:
Defining UX as a discipline and scaling for consistent delivery
UX Research
UX RESEARCH
Championing human-centric design to improve the omni-channel experience
UX RESEARH
Increasing cart size with data-driven decision-making and understanding "Why" users behave the way they do
UX RESEARCH
Applying design thinking to
reimagine the Grocery Gateway delivery experience with 0-waste ​
UX Operations
UX OPERATIONS
Ways of Working at PC Financial: Creating clarity, governance, and scalable Delivery
UX OPERATIONS
Ways of Working at Longo’s:
Establishing a scalable delivery process across Product, UX, and Engineering​​
UX OPERATIONS
Ways of working at Longo's:
Improving data transparency with the introduction of "Data Tuesday"
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